How Creativity Benefits Your Workplace When people talk about the importance of creativity, they’re more often than not referring to ‘artistic creativity’. This means creativity as a form of expression. But the term ‘creativity’ doesn’t only apply to artists such as a painters or musicians. Aside from artistic creativity, there is also ‘technical creativity’. It […]
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Life of a Freelancer From the outside, the life of a freelancer can be enviable. You can work from home or while traveling. Your work hours are flexible and self-imposed. Your wages are directly linked to how much you want to make each month. But anyone who takes a closer look at this idyllic lifestyle […]
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The Benefits of Altruism There’s a stigma attached to selflessness that isn’t entirely unfounded. A selfless act helping colleagues may lead to people walking all over your ambitions to further their own. A selfless act, as a rule, doesn’t expect any kind of compensation or reciprocity. They could damage your future prospects, especially in a […]
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The Psychology of the Signup For many online entities, user sign ups are a lifeline. They’re the hooks used to build a company’s base, keep users coming back, and a way to bringing in fresh blood. And yet, many websites create their signup process as an afterthought. They expect users to seek the function out […]
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What is Microcopy? If building a website is like building a house, the web designer would be the architect. The programmers would be the construction workers. And the copywriters would be the interior designers. But when those interior designers go the extra mile to make sure guests (and yourself) will feel as comfortable as possible […]
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Cold Email Best Practices You Can Implement Today In the cold email game, there are a ridiculous amount of bad pitches. From spam to random requests for mentorship, we’ve all received a few emails we’ll never respond to. Still, sometimes our professional lives demand that we reach out and make ourselves known either to those more […]
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Small Teams Need Goals to Succeed When working with a small group it can get very easy to get overwhelmed by the myriad of tasks that constantly seem to keep piling up. Since the team is small, it is common for each person to do all sorts of different, non related tasks in order to […]
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Prep Work is Key to Strong Lead Gen at Networking Events You’re standing near the back of a networking event. The keynote speaker is wrapping up their presentation. You awkwardly look at your phone to look busy. When you finally decide it’s time to meet new people, you run into familiar faces. Soon you realize […]
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The Best Freelancers Deliver More Value to Clients Writers are the face of the internet. Or at least, their writings are. Any article, any piece of news, any advertisement, any blog post, any text in a pop-up is crafted by a writer. The quality of these writings fluctuates across the board. And with the quality, so […]
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Elicit emotion with landing pages and you’ve already won your leads over. “It’s just emotion that’s taken me over. Tied up in sorrow, lost in my soul” – The Bee Gees Emotions are the building blocks of the human experience. More than anything else, emotion moves the needle in every non-reactive decision that we make. […]
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